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Deschanel and Hilfiger Team up for To Tommy, From Zooey Collection

To Tommy, From Zooey

Zooey Deschanel can add one more line to her resum©: fashion collaborator. The “New Girl” actress has teamed up with American designer Tommy Hilfiger for a new capsule collection set to debut this April, To Tommy, From Zooey. It sounds like a love letter, because that’s what the collection is. To Tommy, From Zooey is Deschanel’s way of injecting her own personal style into the well-established world of Tommy Hilfiger. The collection of dresses and accessories will hit stores just in time for summer picnics, regattas and more, giving the nautical-meets-mod collection plenty of places to go.

The pair first met at a mutual friend’s house (isn’t that always the case?) where Hilfiger noticed Dechanel’s unique brand of style. €œShe was wearing this vintage jumpsuit,€ the designer said to WWD. €œI complimented her on it, and she told me how she loved vintage. Somehow, the conversation went from loving vintage to possibly doing a capsule collection with her.€

Deschanel and Hilfiger have been close since and she even accompanied him to the 2013 Met Gala in a one-shouldered seersucker gown that was decidedly un-punk but perfectly Deschanel. As the relationship grew, the duo decided to work on a capsule collection together that would illustrate all of the things that Deschanel loved to wear herself, but infused with Hilfiger’s unique brand of off-kilter prep.

To Tommy, From Zooey

The designs are based on “what she likes and what she doesn€™t like, the kind of fabrics and what kind of colors. We really see eye to eye on a lot of what she loves,” according to Hilfiger.

The collection includes plenty of red, white and blue, and takes inspiration from two places: the Mod design of the ’60s and classical nautical motifs and details.

Deschanel cites Jean Shrimpton and Twiggy as inspiration for To Tommy, Love Zooey, but she’s added her own personal touches to each dress. Pleated skirts reveal hidden patterns and the silk and pique fabrics make each dress something everyone can wear to any occasion — there aren’t any red-carpet stunners or wacky rompers. In true Tommy style, it’s a collection of wearable pieces that work on and off the runway.

€œI am a fashion fanatic, and I am always looking for new ways to incorporate vintage, feminine pieces into my own wardrobe,€ said Dechanel. €œTommy and I share many of the same inspirations €” old-school music, classic films and old Hollywood icons €” and his guidance during the design process helped to put a really unique twist on each piece.€

From Tommy, Love Zooey

When the dresses make their in-store debut on April 14, they’ll range from $98 to $199 at Macy’s locations nationwide. On April 21, two additional dresses will be available exclusively at Tommy Hilfiger stores and Tommy.com along with a few Deschanel-designed handbags and jewelry. The actress herself will star in the campaign for the collection, which will be seen in print media and online in the coming weeks.

€œThe To Tommy, From Zooey spring capsule collection will be a centerpiece of Macy€™s €˜American Icons€™ campaign,” said Martine Reardon, Macy€™s chief marketing officer. “[The collection] will give our customer fresh, fun and feminine fashion to take her into the cheerful mood of summer.€

Don’t rule out a second act, either, because according to Hilfiger, the To Tommy, Love Zooey collection isn’t necessarily a one-off effort. “We enjoy working with each other so far, so who knows what might be in store for the future,” he noted.

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Monday Muse: Pam & Gela Know What Girls Want

Pam & Gela Resort 2015

When the girls behind Juicy Couture splashed onto the scene back in the late ’90s, they proved that they had an innate ability to create clothes that girls wanted to wear — those girls just didn’t know it yet. Yes, the brand will always be associated with terrycloth track suits and the celebrities that loved them, which is why Pam & Gela, the designing duo’s new line, is less reliant on diamant© derrieres and flashbulb-catching bling. Instead, Pam & Gela puts the focus on those clothes, which have one thing in common with Juicy’s legacy: they’re exactly what you want to wear.

For resort the line isn’t pushing the fashion lexicon forward, but Pam & Gela is a contemporary label, so P&G don’t have the heavy burden of innovation and high design resting on their bronzed shoulders. Instead, they’re out to design clothes that real girls, not socialites and celebrities, can wear to their real jobs, out with their real friends and feel comfortable and current all at the same time. For resort, the ladies showed a collection that featured, yes, terrycloth, but it was done in a tailored way that belied its comfort.

You could snag a terry skirt or a pair of terry shorts, but you’d have to touch and feel them to know that they weren’t suede or some other material. Along with their go-to fabric, the duo showed plenty of rock-star ready leather jackets (Gela Nash-Taylor is the wife of John Taylor, you know, Duran Duran’s John Taylor), which have been one of the brand’s biggest sellers.

Pam & Gela Resort 2015

The collection leaned athletic, which is appropriate since sporty chic happens to be one of Resort 2015 prevailing trends, so you’ll want to snatch up the brand’s striped track pants or slouchy varsity jackets done in mesh, because while they’re not exactly gym-ready, they’re sure to catch some attention wherever you wear them.

But in addition to rebranding their label (it was previously called Skaist-Taylor), Pam and Gela have rebranded themselves, too. Now they’re designers and authors. The pair recently released The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand (Gotham), a memoir-cum-business guide for entrepreneurs and fashion fanatics alike.