Deschanel and Hilfiger Team up for To Tommy, From Zooey Collection
Zooey Deschanel can add one more line to her resum©: fashion collaborator. The “New Girl” actress has teamed up with American designer Tommy Hilfiger for a new capsule collection set to debut this April, To Tommy, From Zooey. It sounds like a love letter, because that’s what the collection is. To Tommy, From Zooey is Deschanel’s way of injecting her own personal style into the well-established world of Tommy Hilfiger. The collection of dresses and accessories will hit stores just in time for summer picnics, regattas and more, giving the nautical-meets-mod collection plenty of places to go.
The pair first met at a mutual friend’s house (isn’t that always the case?) where Hilfiger noticed Dechanel’s unique brand of style. She was wearing this vintage jumpsuit, the designer said to WWD. I complimented her on it, and she told me how she loved vintage. Somehow, the conversation went from loving vintage to possibly doing a capsule collection with her.
Deschanel and Hilfiger have been close since and she even accompanied him to the 2013 Met Gala in a one-shouldered seersucker gown that was decidedly un-punk but perfectly Deschanel. As the relationship grew, the duo decided to work on a capsule collection together that would illustrate all of the things that Deschanel loved to wear herself, but infused with Hilfiger’s unique brand of off-kilter prep.
The designs are based on “what she likes and what she doesnt like, the kind of fabrics and what kind of colors. We really see eye to eye on a lot of what she loves,” according to Hilfiger.
The collection includes plenty of red, white and blue, and takes inspiration from two places: the Mod design of the ’60s and classical nautical motifs and details.
I am a fashion fanatic, and I am always looking for new ways to incorporate vintage, feminine pieces into my own wardrobe, said Dechanel. Tommy and I share many of the same inspirations old-school music, classic films and old Hollywood icons and his guidance during the design process helped to put a really unique twist on each piece.
When the dresses make their in-store debut on April 14, they’ll range from $98 to $199 at Macy’s locations nationwide. On April 21, two additional dresses will be available exclusively at Tommy Hilfiger stores and Tommy.com along with a few Deschanel-designed handbags and jewelry. The actress herself will star in the campaign for the collection, which will be seen in print media and online in the coming weeks.
The To Tommy, From Zooey spring capsule collection will be a centerpiece of Macys American Icons campaign,” said Martine Reardon, Macys chief marketing officer. “[The collection] will give our customer fresh, fun and feminine fashion to take her into the cheerful mood of summer.
Don’t rule out a second act, either, because according to Hilfiger, the To Tommy, Love Zooey collection isn’t necessarily a one-off effort. “We enjoy working with each other so far, so who knows what might be in store for the future,” he noted.