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Get it Now: The Hello Kitty 40th Anniversary Collection at Sephora

Hello Kitty 40th Anniversary Collection

Sanrio’s leading lady Hello Kitty is celebrating her 40th anniversary this year. And in addition to a huge exhibition at Los Angeles’ Geffen Contemporary at MOCA and, for the first time, Hello Kitty Con, a convention that will be taking place at various venues throughout Los Angeles, Sephora is celebrating the occasion with a limited-edition collection of beauty buys that’ll have the most die-hard Hello Kitty fans swarming their local stores.

“Hello Kitty is unique in the sense that she has evolved over time,” says Yuko Yamaguchi, head designer of Hello Kitty since 1980. “Children inherit Hello Kitty from their parents, and I am thankful for Hello Kitty fans who have supported her for three generations.”

Hello Kitty has had a collection of color cosmetics, fragrance and beauty accessories at Sephora for a few years now, but Yamaguchi worked with Sephora for a special collection to celebrate the 40th anniversary. The 10-piece, limited-edition line features a palette of shimmering eye shadows ($52), a curated beauty diary that brings together lipstick, hair mascara, eye liners, a cosmetic bag and a figurine based on the original 1974 Hello Kitty design ($49) and more.

Nail art junkies are sure to fall for a nail kit ($39) which makes creating kawaii kitty designs super easy and even the most jaded beauty fans won’t be able to resist a trio of apple-shaped lip balms ($20). And as for accessories, you’ll be able to snatch up blinged-out versions of Sephora bestsellers, including a hand mirror, fragrance and more. But the pi¨ce de r©sistance? That would be a Hello Kitty shaped cocktail ring containing a solid perfume. It’s something that fans of all ages are sure to covet.

Shop the entire Hello Kitty 40th Anniversary collection at Sephora.

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Save Steal Splurge: The Brooch

Brooches might get a bad rap €” from everyone other than your grandma, that is €” but they’re back in a big way. But forget about oversized silk flowers, spangles and sparkles. Instead, go for something a little cleaner with a vintage lean. Why? It’s a little less stuck-in-the-’90s and way cooler. Opt for something geometric, old school cool or plain old lady, but pair your brooch with something edgy, like a denim jacket, a destroyed chambray shirt or a boyfriend sweater.

It’s an unexpected way to add a little something that’ll catch eyes and compliments alike.

Save: Modcloth Fleur The Greater Good Brooch ($14.99)

Steal: Banana Republic Beetle Brooch ($28)

Splurge: Lanvin Gold Love Brooch ($250)

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The Altuzarra for Target Collection is all Under $100

Altuzarra for Target

This fall, there are a slew of designer collaborations that are set to cause mass sartorial hysteria and give you major fashion FOMO. But if you plan your shopping budget carefully and get all the info you need, you might be lucky enough to add each collaboration’s key pieces to your fall rotation. First up is Altuzarra for Target, which continues the mass retailer’s tradition of enlisting fashion’s hottest names for a one-off collaboration. You’ve probably got a few pieces in your closet already from Jason Wu for Target, Proenza Schouler for Target and maybe even the holiday collection that paired Neiman Marcus with Target and included designers such as Marchesa, Rag & Bone and Thom Browne.

Set your alerts for Sept. 14, because that’s the day that Altuzarra for Target’s fashion frenzy is sure to ensue. Joseph Altuzarra is known for his tailored, but feminine creations, which garnered him the CFDA/Vogue Fashion Fund Award (in 2011) and the CFDA Swarovski Award for Womenswear Design (in 2012) as well as countless other accolades and the stamp of approval from Carine Roitfeld. His collection for Target is decidedly dressy and his goal was to create a collection that looked expensive and covetable. 

€œAs a designer, I believe firmly in the transformative power of fashion. It has the ability to not only change how you look, but also how you feel,€ said Joseph Altuzarra. €œI€™ve admired the elegance that Target brings to fast fashion. By working together on this capsule collection, we hope to instill a sense of power, confidence and beauty in women everywhere.€

The entire collection is comprised of pieces priced under $100, but the details (engraved buttons, gold embroidery and digital prints) belie the prices. The Altuzarra for Target collection includes apparel and accessories, such as shoes, belts and scarves, as well as a lingerie set and a few choice coats.

€œOne of the guiding principles of Altuzarra is that fashion can be transformative, changing not just the way you look, but also the way you feel,” said Altuzarra.

“By partnering with Target, we hope to bring that experience to a larger audience of women.€

We’ve gathered together our top five pieces — sure to be snapped plenty during this year’s Fashion Month on blogstars and editors alike — that you’ll want to add to your closet. Will we see you online at and Net-a-Porter Sept. 14 or in store? Let us know, shoppers, because we’ll be right in the trenches with you.

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