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Clarins and FEED Introduce New Blogs: Beauty Flash Blog and Beyond the Bag

The Courtin-Clarins Sisters: Virginie, Claire, Prisca and Jenna

Clarins is known for creating luxe beauty products with a slant towards nature, but the brand is also known for a certain foursome that act not only as brand ambassadors for their family’s 60-year-old company but as living, walking examples of real French fashion. The Courtin-Clarins sisters — Virginie, Claire, Prisca and Jenna –who are the granddaughters of Clarins founder Jacques Courtin-Clarins, wear Mugler to the Met Gala, sport C©line when they’re spotted around Paris and New York and now are set to conquer the beauty blog realm with their own blog, the Beauty Flash Blog.

Courtin-Clarins Sisters: Virginie, Claire, Prisca and Jenna

A play on Clarins’ cult-favorite skin-tightening makeup primer, the Beauty Flash Balm, the blog is a virtual space that lets the four sisters share their beauty secrets (they’ve got a lot) and gives fashion voyeurs a peek into their closets, which is, as expected, full of covetable goods. If you think this is just a vanity project, look closer to find interviews with industry insiders such as Caroline Sieber and some of the Courtin-Clarins girl’s bff’s, such as Lulu Frost’s Lisa Salzer. Our favorite video on the site is the girls’ sneak peek behind the scenes at a Vogue photo shoot and Cherchez Les Femmes, a quick intro video that lets you meet each girl and discovert each one’s eccentricities and passions. And if you haven’t brushed up on your French, the site’s full of bon mots you can throw into your everyday beauty banter.


Lauren Bush Lauren

At this year’s Lucky FABB, Lauren Bush Lauren announced the launch of her brand’s blog, Beyond the Bag. Launched this past week, the blog gives readers a glimpse into her FEED Projects and her world travels.

The site (heavy on the burlap motif her bags are known for) is divided into sections about feeding your mind, body and soul. Contributors include DKNY pr girl Aliza Licht — it just so happens that the FEED and DKNY collaboration collection bowed just a few weeks prior — and Donna Karan herself. The site also includes Lauren’s favorite recipes and monthly picks outside the realm of FEED, including charitable jewelry from Falling Whistles and Monique P©an, as well as her current favorite reads.

Feed USA

In addition to launching her blog, Lauren’s newest initiative is helping out hunger here on her own home turf. FEED USA bags provide money for, an organization that lets teachers request materials for their classrooms and provides students with more nutritious choices for their school lunches. There are four styles available and each one provides $5 or up to 100 meals when you buy one online.

Run 10 Feed 10

Lauren is also gearing up for another new initiative. Teaming with Women’s Health, the Run 10 Feed 10 races provide 10 meals to Americans in need. Taking place in 10 cities across the nation, including New York and FTD headquarters of Los Angeles. The 6.2-mile runs are aimed at beginning and intermediate runners and when you register, you’ll get a special limited-edition FEED bag. Lauren’s goal is to raise a quarter of a million dollars for her foundation and feed hungry kids from coast to coast, so those $10 registration dues are just the beginning. Of course, Lauren will be keeping her readers up to date on Beyond the Bag, so you can train right alongside her for some real motivation. Registration is already open for a few cities — and sold out in a few others — and to date, Run 10 Feed 10 has already raised 467,740 meals.

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Photos courtesy Beauty Flash Blog, Vogue and FEED Projects