MAC Enlists Brooke Shields for its Latest Beauty Icons Collection
The face of the ’80s, as decreed by Time magazine, is getting a little bit of an update. MAC Cosmetics is teaming with Brooke Shields for its latest Beauty Icons collection, set to make its in-store debut this October. Shields, whose famous brows and classic American beauty have landed her countless roles in film as well as ad campaigns (nothing gets between her and her Calvins, remember?), was hands-on in the development of the entire collection, which brings together two looks: a natural daytime look and a sultrier evening look.
I went through all of my makeup, opened it all up, looked at it all and started to decide what of each product I loved whether it was from MAC or some obscure brand I got on a shoot in Japan,” Shields told WWD about the development of the collection. “Ive always paid close attention on shoots I love learning new techniques, and theres always some trick you learn.”
The range is 15 pieces strong, the largest ever for a Beauty Icons collection. Shields joins a group of beauty legends in the line, taking the torch from such luminaries as Liza Minelli, who collaborated with MAC for the first Beauty Icon collection in 2003, Diana Ross, who released a collection in 2005 and Catherine Deneuve, Raquel Welch and Dame Edna who followed after. The Beauty Icons collections are created with a living celebrity that has a well-known a signature style and has made a lasting impact on the beauty world.
You can get Shields’ brows with MAC’s Veluxe Brow Liner, which is sure to be hot commodity when the collection arrives in stores. But you’ll also want to pick up the sure-to-sell-out eyeshadow palette, which Shields created so that women could have everything they need for natural looks and dramatic eye looks alike, all in one place. At 15 shades, its the largest eyeshadow palette that MAC has ever released in a Beauty Icon collection.
In every palette Ive ever bought, there always seems to be something missing like a highlighter or a crease color, she said. I always have to get a second one. So I wanted to make sure we got it all in one with this.”
The Brooke Shields collection also includes nail color, lip glosses, lipstick, an eyebrow gel, mascara and cream blushes.
The packaging, which is grey with orange accents, was taken right from Shields’ newly renovated New York home and sits in stark contrast to the usual all-black packaging at the MAC counter. The collection will range from $17-85 and will be released Oct. 2.
“I got to run with this, and I loved every detail of it. I loved being a part of the process and having my taste incorporated into it. Its not a frivolous process,” Shields adds. “There is real attention paid to quality and Ive been spoiled by the people I got to work with and the freedom I was able to have.”