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Marine Layer Celebrates it Fifth Anniversary with the Archive Project

The Archive Project

Bay Area shoppers: believe it or not, it’s been five years since Marine Layer hit the retail scene with its softer-than-soft tees and neo-retro graphics. Since the brand’s inception, it’s expanded to include three retail locations in the bay as well as additional shops in Southern California, Portland and Chicago. And with no signs of slowing down, the brand’s celebrating its fifth anniversary by going back to its roots with the Archive Project.

Marine Layer’s Fleet Week shirt

For the next few weeks, Marine Layer’s Archive Project will be resurrecting discontinued styles. The first design is from back in 2010 and features the label’s Fleet Week design. There’s a catch, however, because Marine Layer won’t be putting just anything into production.

To assure that each shirt is a real fan favorite, shoppers have to pre-order each shirt. When the orders reach the magic number (that’d be 100), the shirt goes into production and is shipped off to each happy customer. The first shirt has already reached its goal and will ship out — excuse the pun — just in time for San Francisco’s Fleet Week this October.

The brand is introducing the Archive Project to sate customers’ requests for old school designs and to bring back some of the line’s most iconic shirts. Have an old favorite that you want to see again? Contact archives@marinelayer.com with a request and you might just get lucky.

The shirts will retail for $42 and will feature Marine Layer’s signature blend of soft cotton and micromodal, which is made in California from wood pulp from local forests. Over 95% of the production materials are recycled and reused in the process of making micromodal and it’s what gives Marine Layer shirts their signature softness.

For more informaiton and to check out the archives, visit www.marinelayer.com.