It’s A Man’s World, Kind Of: Online Shopping For Blokes
Posted on: June 21, 2015 /
Theres no shortage of Web sites catering to womens shopping habits. Theyre about as common as the YSL Trib. But with the introduction of Net-a-Porters Mr. Porter (you can read our guys’ first impressions of that site here), its beginning to look more like a mans world when it comes to online shopping. In fact, according to a recently published infographic from online coupon site Extrabux, men’s online purchases are significantly higher at $67.82 compared with $51.84 for women. And they do this in 10 minutes compared with an infernally slow 14 minutes for the ladies. (We make surgical strikes when we know what we want.) Curiously, though, our attention span must be even better than we give ourselves credit for, because many of these same retailers are also adding content for us to peruse. And it’s not porn! Now, with three new men’s shopping sites popping up, its getting easier and easier to get men to spend (both time and money) online.Park & BondIts no surprise that men have embraced Gilt Groupe as much as women have. So when they launched Park & Bond, a dapper mix of high-end designer duds (Alexander McQueen, Thom Browne, Oliver Peoples) with GQ-curated selections and a special section called The Intersection (get it?), we took notice. Along with picks from GQ editors, theyve got the best of Gilts editorial content to help guys match their tweeds, get the right vintage watch were drooling over their selection of vintage Rolexes and even give guys insight into the minds of the likes of Marcus Samuelsson and other men of style.CladLaunching soon, Clad is the brainchild of Esquire mag (men have their loyalties, after all) and J.C.
Pennys Growth Brands
division. So while the site has nothing to do with the brands carried at brick-and-mortar Pennys stores (phew), it will have high-end brands like Rag & Bone, Jack Spade, Vince, Seven for all Mankind and more. Theyve also got their own brand of editorial, called Damn Good Advice and Esquires picks highlighted throughout the site. What sets them apart from the other sites is their Tapeless Tailor, which lets guys input what they already own so that the site can find the items that best fit their frame.
Gaps sister site Piperlime is no stranger to the mens market. Theyve been the go-to site for guys looking for cool kicks for a while now, but theyll be adding apparel to the mix, too. Already having a great selection of womens apparel, theyll up the ante with mens brands like Lacoste, Original Penguin and Joes Jeans alongside the girls goods. What they havent got? Editorial content. But what shoppers will appreciate most is how often Piperlime puts items on sale something we dont expect at the other two sites.