Genetic Denim Enlists Liberty Ross for a Capsule Collection
While some models might be hired just for their pretty faces, they know a thing or two about what to wear when they’re not in the spotlight too, as evidenced by the growing popularity of model-off-duty style. Whether it’s between shows in New York or they’re getting snapped by the paparazzi in L.A., the catwalk queens have that perfect relaxed look down to a science. It might be that effortlessly cool look that influenced seasoned vet Liberty Ross’s capsule collection for her favorite denim brand, L.A.’s Genetic Denim, but thanks to her love of Los Angeles, the collection is anything but laid-back.
Ross, who met Genetic Denim’s founder Ali Fatourechi at a dinner in Los Angeles last year, didn’t hesitate at all when she was approached for a collaboration. The two had been exchanging e-mails and chatting on the phone as their friendship grew and they discovered that they both had a passion for Los Angeles’ unique charm.
Together, they worked on the six-piece capsule, which will be available exclusively at Net-a-Porter on August 22.
The roller rink inspired a fitted blazer and pants done in metallic jacquard, but the inspiration for other pieces is much less flamboyant. A denim dress was inspired by her mother’s maternity wear, and with five siblings, you can bet that Ross’ mum was an expert on looking chic while with child. The collection is marked by bright, in-your-face gold hardware and Genetic’s signature denim, which is some of the softest and most comfortable in the business — just ask the label’s long list of celeb fans if you don’t believe us. And while neither party is stating that this is just a one-off partnership, Ross is focusing her energy on new projects which will put her acting skills in the spotlight. You can be sure that when the cameras start rolling, you’ll catch a glimpse or two of her design work, too.