Target’s First Collab for 2015 is with Lilly Pulitzer
With the Toms for Target collection in the rear view, it’s time to look ahead to what the big box retailer has in store for the fashion world. Target’s teamed with just about everyone by now, from huge names in fashion such as the aforementioned Toms and Zac Posen to under-the-radar lines such as Altuzarra and Rodarte. But this year, the store is looking to Palm Beach for its first collaboration of 2015. Teaming with Lilly Pulitzer, Target is bringing another lifestyle collaboration to its stores, so prepare for a pink and green frenzy when the Lilly Pulitzer for Target line arrives in April.
This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way, said Stacia Andersen, senior vice president of apparel and accessories at Target. As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brands inspiring heritage, authority with print and pattern and resort-chic aesthetic.
Set to arrive just in time for Spring Break getaways and the following summertime jaunts, the Lilly Pulitzer for Target follows in the footsteps of Target’s larger collaborations such as the Missoni and Calypso collections, which included pieces from many of the store’s departments including kids options, plus sizes, home wares and more. While some of Target’s collaborations focus solely on fashion, the Lily Pulitzer line will have plenty to shop in the home department, too. The collection will span 250 different products (with 200 of those items priced at under $30) and feature exclusive prints never before seen from the line. 15 exclusive prints will make their debut in the collection, each and every one created by Lilly Pulitzer artists specifically for the collaboration.
Target is a design leader known for offering an unparalleled assortment of stylish, affordable products, said Jane Schoenborn, vice president of creative communications at Lilly Pulitzer.
For those unfamiliar with the history and heritage of Lilly Pulitzer, the brand was founded in 1959 by Lilly McKim Pulitzer a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several citrus groves. Lilly sold fresh pressed orange juice from a roadside stand on posh Worth Avenue, but she wanted clothes that wouldn’t show the stains she’d get from the juice. So Pulitzer created different prints that would help camouflage any stray squirts. Eventually, she started to sell her clothes at her stand and an American staple was born.
Today, the line’s a beloved part of prep culture as well as a line that celebrates the joy and fun side of fashion with one-of-a-kind prints that are all created in-house. The line includes home goods as well as fashion items, so the Target collection is a natural extension of the line at a friendly price point that’s sure to incite a well-mannered frenzy when it arrives in store. Get your LL Bean Boat and Tote bags ready, because you’re sure to want to stock up on this colorful collab.
For more information, visit www.target.com.