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L.A.’s Aviator Nation is Heading to the Haight in San Francisco

Aviator Nation

With three stores in Los Angeles, hometown brand Aviator Nation is ripe for expansion, which is why San Francisco fans of the brand will soon be able to shop the line in its new flagship, set to open next week in the Upper Haight. Designer Paige Mycosckie (sister of TOMS founder Blake) is set to give San Francisco a major dose of high-watt graphics and technicolor pieces.

Aviator Nation teepee

Established in 2007, Aviator Nation quickly rose to the top of the menswear elite. The vintage inspired line garnered the attention of GQ magazine, which named Mycoskie one of the best new menswear designers in 2013. With that honor came a collaboration with the magazine and San Francisco-based Gap, which brought Aviator Nation’s signature style out of California and into stores across the country.

Since then, she’s expanded her line to include more than just t-shirts, adding pieces in fleece and an entire collection for women, too. It’s all made in L.A. with techniques that harken back to the ’60s.

The brand’s stores are a colorful collection of found items, vintage-inspired t-shirts and plenty of surf and beach memorabilia sprinkled throughout. Angelenos have been able to shop the brand (and Orange County residents were graced with a pop-up in Costa Mesa) in Mycoskie’s three SoCal stores, but she’s bringing her label to San Francisco’s Haight Ashbury neighborhood. The store will stock the line’s complete offerings, giving San Francisco’s most bohemian shopping stretch a jolt of color and surf style.

Aviator Nation will be located at 1501 Haight Street, in the Upper Haight. For more information, visit