5 Minutes with Louise Roe: Her Red Carpet & Shopping Secrets
No offense to my besties, but Im inviting Louise Roe over to get ready with me before my next big event. My top three reasons: 1. She jumps at the chance to indulge her inner girly girl. 2. She does it with a glass of bubbly. 3. Theres a lot of giggling involved and Im guessing a fair amount of embarrassing dancing around to all manner of music. And no apologies!
I met up with the lovely TV host at The London Hotel in West Hollywood in the heart of Awards season while she was promoting her new position as ambassador to Cach©, the recently re-invigorated specialty retailer known for its affordable take on eveningwear. And I came away with a reminder that I had forgotten: Enjoy the sensual art of getting ready. Ha. Sounds simple, but try it when you have an impatient husband urging you to get a move on, a daughter who wants to know when she can get more rubber bands for her Rainbow Loom, and a dog who is sitting at your feet on the bathroom rug. Add in our voracious appetite for sizing up red-carpet looks and distilling everything down to that one moment of perfection (or not so much), and you have a recipe for missing the entire fun (yes, fun) of getting glammed up.
I really believe in the whole getting ready ceremony, said Roe. New Years Eve, I was getting ready with my best friend and I looked at her and we were helping each other make up ¦ and we were laughing and the music was on and I said, Do you think this might be the best part of the whole night? Its that energy in the air and everythings ahead and that magical anticipation.
And Roe, who is Cach©s first spokesperson (that management can recall, at least), seemed just as excited about the new collection and racks of sparkly, new evening gowns hanging on racks on the terrace. This seasons collection was just extra pizzaz and edge for me in those bright gemstone tones and the cutouts on the back and the real details. They were still very elegant but theres something modern and edgy, said Roe, who was eager to take one of the sparkly rose gold numbers for a test run at an upcoming event.
Her excitement was infectious, so we asked Louise to divulge her secrets to getting glammed up — and liking it — and for her favorite budget-friendly shopping haunts!
Louises Foolproof Dressing Tips:
Phone a friend. Have a friend there so it doesnt feel like a rush.
Pour one on. Ive got to say, theres usually a cocktail involved. Its usually champagne or gin and tonic. They do a great one [at the London Hotel]. Its this amazing Hendricks cocktail with cucumber. And I learned in NY to add a little pepper. It makes the flavor more sharp.
Great music is a must!
Its all about sharing. Have a girlfriend or two whose opinion you trust, if you are going to be doing little runway shows and trying on things and switching out handbags. Its all about sharing and experimenting.”
Have fun. Remember that fashion is supposed to be fun, because sometimes people forget.
We love that Louise loves a good deal and is an online shopping fan!
- Its got to be affordable!
- Shoedazzle is my [footwear] secret weapon. (Louise was wearing a great silver pair for $60)
- Of course, Cach© for affordable, fun evening wear.
- Asos! I just got a coat a block collar coat with the collars up and three friends in the industry bought it during NY Fashion Week. They were like, Im sorry, but Ive got to tell you something.
Shop our favorite Cach© looks: