Monday Muse: The Bling Ring Pays Homage to the Juicy Couture Girl
While summer moviegoers have been anticipating a certain caped superhero’s big screen return last week (complete with marketing tie-ins, naturally), we’ve been eagerly awaiting Sophia Coppola’s The Bling Ring. While it might not have a superhero pedigree, it has super style pedigree. We’ve been waiting with bated breath to see just how Coppola and Stacey Battat, the film’s costume designer, would portray not only the girls (and guy) of the infamous burglary ring of twenty-somethings from the Valley that targeted young Hollywood stars they sought to emulate, but also the celeb closets that the troupe raided. The actual robberies happened in 2008, and back then there was one brand that was taking over the fashion world like a blingy blitzkrieg: Juicy Couture.
The roster of starlets that the Bling Ring visited included Paris Hilton, Lindsay Lohan, Mischa Barton, Rachel Bilson, Aurdina Patridge and even Orlando Bloom. And a quick Internet search will turn up just about every single one of them (Bloom excluded) donning the uniform of the Aughts: a brightly colored Juicy Couture tracksuit, huge sunglasses and Ugg boots. The film’s trailer and promotional materials feature the Ring wearing some seriously expensive designer duds — a Birkin here, Louboutins there — but perhaps the most telling scene involves Emma Watson’s character wearing a bubblegum pink tracksuit and those ubiquitous Australian boots.
For the brand’s latest outing, Juicy Couture took a page from their storied past. But a story like Juicy’s isn’t similar to, say, that of Ralph Lauren. Instead of digging into a past of preppy staples, the design team at Juicy Couture dug deep into their rhinestone-encrusted oeuvre and brought back some of Pam and Gela’s greatest hits. A modernized tracksuit — sans any rear-end embellishment — looked almost refreshing, especially in the trendy world of sportif designer wares. Another look, which featured a Miami-ready crochet bathing suit topped with a leopard puffer, perfectly depicted the Juicy girl. Sure, she was impractical and over-the-top, but she was also the center of attention. Juicy didn’t stray from their cheeky slogans entirely, pun-riddled one-liners still featured on pieces such as a velour baseball jacket and other pieces were embellished with gold sequins and brass studs. Would Bilson, Barton and co. come back based on this collection? We’re willing to guess they’ve got some Juicy in the back of their re-stocked closets, but the next generation of Gomez, Lovato and the like are sure to come running to this throwback collection of Couture classics.