We Get Coachella-Ready with Alessandra Ambrosio at the Launch Her New Line ¡le
It’s not often that I’ve gone to a clothing launch only to end up ripping the clothes off the live model. Well, I didnt exactly rip them off her, but lets just say she was hustled into a fitting room and given no choice.
The reason for this undignified drama? Model Alessandra Ambrosios new clothing line, Ale by Alessandra. Mostly known for rocking Victorias Secret underwear and for, well, being preternaturally gorgeous, Ambrosio has stepped away from the panty drawer and created a line straight out of her own seamless, off-duty model lookbook. Joining other models with capsule clothing lines, most recently Lily Aldridge for Velvet, Ambrosio is selling us a slice of her personal style and we want it!
And with Coachella dressing hot on our mind, this boho chic line chock-full of silky maxidresses, ponchos and peasant tops with names such as ‘indio’ ‘acacia’ and ‘desert dream’ seemed the perfect place to start. (In case you didn’t notice the picture: Ambrosio was, after all, standing in a teepee – pictured at left.)
We sat down with her at the launch party at collaborating boutique, Planet Blue in Beverly Hills, where Ambrosio told us that she has long dreamed of creating her own line. (Not to worry: Ambrosio was not the model who gave up her clothes for us.)
I always loved fashion, she says. When I was five years old my godmother was a tailor. I would get the fabrics she wasnt using and make clothes for my dolls. Since then I had a thing for clothes. When I went to school, all I cared about was what I was wearing. I remember it being really, really cold and I would wear super crop tops, not showing my belly, but with high-waist stuff, and my parents would say, put some clothes on!”
Ambrosio says her collaboration with the retailer was an easy pairing.
Ive been a big fan of Planet Blue for so long — since I moved to California,” she says. “It was like love at first sight. … I think we had the same taste and the same type of vision.
We admit, the Ale collection does slot perfectly into Planet Blues breezy boho style. There are beautifully cut basics: tanks and tees featuring luxe twists such as off-the-shoulder necklines, tie-backs, draped cropped shapes and three-quarter sleeves.
The launch attracted plenty of fashion mavens and a few celebs, too. Vanessa Hudgens came and went, looking decidedly rock chick in a leather top and mini which she paired with on-trend dark lipstick something of a departure from her usual silky-print/ripped jeans/floppy hat combo. Pretty Sofia Richie, teen sister of Nicole, stopped by, as did actress Cassie Scerbo and a heavily-pregnant Kendra Wilkinson, who definitely got the boho-theme memo, arriving in a blue maxi dress.
But while Wilkinson was flipping through the racks, I was on a mission. My target: the Constellation Shortie, a pair of silk sporty-cut shorts ($158). At first I feared that they would only work on the model walking around the store. However, after being removed from said model I tried them on found that they did everything one would wish a pair of shorts to do. Skim and flatter from every angle? Check. Provide optimal bend-over coverage? Done. Soft elastic waist? Indeed! Goodbye muffin-top, hello wear-with-everything. And I was pleased to snag the very last pair. Ladies, I highly recommend. They come in black or white. I went with black.
There might have been one other item that went into my bag… The Karma Layer Skort ($158), a shirred-waist silk chiffon tiered miniskort. Yes, skort. It bore a striking resemblance to an Isabel Marant Etoile skirt that was on my list, and it was too gorgeous to pass up. Let’s just call it good shopping karma.
¡le by Alessandra is available exclusively at Planet Blue locations and online at shopplanetblue.com.
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