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Alice + Olivia To Host Shoppable Fashion Show With Neiman Marcus

Looks from Grateful Dead x Alice + Olivia by Stacey Bendet collection.

Coachella is less than two week away (you have that on your calendar, right?), so brands are clamoring to dress the festival set for the desert. Head to your local mall and the usual suspects, such as Urban Outfitters, H&M and more are already offering up fringed everything, suede accessories and crossbodies for days. To get in on the festival spirit, perennially boho brand Alice + Olivia is hosting a special presentation right here in to L.A. to celebrate its latest collab, which brings together the iconic imagery of the Grateful Dead with the brand’s spirit of fun, fresh fashion.

The Alice + Olivia x Grateful Dead collection will walk the runway at the NeueHouse in Hollywood on Wednesday, April 13, giving shoppers two full days to stock up on the pieces before Coachella. How? The runway show will be a “See Now, Buy Now” affair, where attendees €” both IRL and virtually, as the show will stream online for eager shoppers everywhere via Neiman Marcus’ and Alive + Olivia’s social media channels €” will be able to snatch up any of their picks right away. A total of 12 Grateful Dead pieces will be available online following the show along with the main Alice + Olivia collection.

“A ‘See Now, Buy Now’ runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right,” Bendet said in a press release. “I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”

Looks from the Alice + Olivia by Stacey Bendet fall 2016 collection.

Stacey Bendet, Alice + Olivia’s CEO and creative director, will co-style the show with Neiman Marcus’ own Ken Downing, senior vice president and fashion director. A selection of the colorful pieces were revealed to WWD in February, which feature the Grateful Dead’s dancing bear on T-shirts, fringed crop tops and maxi-skirts.

And being the social media-savvy CEO that she is, Bendet has already snapped several shots of herself wearing pieces around New York.

And just how did this all come to fruition? Bendet’s husband, Eric Eisner, has teamed with Martin Scorecese and slew of other famous Dead Heads for an as-yet-untitled Grateful Dead doc, which is set to wrap this summer.

€œMy husband [Eric] is a hugely passionate Dead fan, and his is the first film to have the entire band€™s participation, with usage of their archived music and old footage,€ Bendet explained to WWD. When the couple went to the Grateful Dead reunion show in Chicago last year, Bendet saw it as a chance to do some research and connect with the fans €” and the fashion. €œEvery girl came up to him saying how much they love Alice + Olivia, and I was like, €˜See! There€™s crossover [with the fans!]€™€

Looks from Grateful Dead x Alice + Olivia by Stacey Bendet collection.

Ranging from $165 for a T-shirt to $1,298 for a ball-gown skirt, the collection will be available, in full, at all Alice + Olivia stores in April. Fans of Katy Perry might recognize a few pieces, as the songstress was seen in L.A. in a head-to-toe look. It’s sure to catch the lenses of the street style photographers at Coachella, though as Perry and Bendet herself have shown, these soulful designs aren’t just for the festival circuit.

This is the latest effort by Neiman Marcus to showcase a more playful, youthful side of itself. After rebranding its contemporary departments as Cusp, to parallel its freestanding Cusp stores, the luxe department store has been focusing on bringing in a younger clientele with collaborations with Kendall and Kylie Jenner’s Kendall + Kylie Collection, creating exclusives with up-and-coming labels and sponsoring events such as South by Southwest.

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Join the Club: Members-Only Sites Are The Hot, New Online Shopping Trend

Flash sites have been ruling the online shopping scene for a while now. After all, who can resist the siren call of Gilt Groupe€™s slash-priced sale frenzy (the luxe name alone is alluring) or Ideeli€™s members-only designer discounts? But if you€™re not quick on the draw, you might be more frustrated by sold-out items than you are satisfied with your savings. But there€™s a new shopping style poised to challenge the flash site: the subscription service. These once-a-month clubs are quickly becoming the busy fashion fan€™s solution to the “stress” of an online sale, and 2011’s hot online shopping trend. We’ve combed some of the biggest new names in this burgeoning space.Kate Bosworth teamed with stylist Cher Coulter to start JewelMint, a monthly service that will get you blinged out for just $29 per piece. After creating a style profile, you receive personalized recommendations once a month based on your preferences. Boho? No problem. Sleek and modern? They€™ve got that, too. After filling out a survey, we were presented with gold earrings, bracelets and necklaces that looked they could have sashayed straight out of a Bollywood flick. If nothing strikes your fancy, you can opt out of between the first and fifth of the month.Unrelated, but still minty fresh, StyleMint is the Olsen twins€™ take on the idea. They€™ll send you T-shirts in lieu of baubles, but you can be sure that each one will have that signature Olsen chic. Sign up! It€™s still in the pre-stages, but given that they€™ve already taken over every market (think Wal-Mart, JC Penny, Barney€™s and Saks) soon the entire country can look like a Balenciaga bag lady.

Plans to expand into sweaters are in the works, according to WWD, and we wouldn€™t be surprised if they add sunnies to the mix.While JewelMint may have set the format of monthly subscription style, JustFabulous and Kim Kardashian-fronted ShoeDazzle weren€™t far behind. Both offer the same format as JewelMint, the same opt-out opportunity and the same survey-type selection process (though ShoeDazzle gave us the opportunity to say we€™d dress like J.Lo and raid Carrie Underwood€™s closet) to find your shoe personality. JustFab is the brainchild of the WhoWhatWear girls and offers shoes and bags for $39.95 a month, the same price as ShoeDazzle. Both offer a dizzying array of selections €“ many of which pay homage to familiar styles from YSL, Jimmy Choo and some others. And both even offer free shipping. While you might not be getting designer labels, the whole survey-and-celeb angle seems geared toward the kind of crowd that would admire Kim K herself, not the kind of ladies looking for haute high heels.

ClubFife, a minimal-chic label based out of San Francisco is offering a cami and/or panty of the month club to underpin your accessories choices. Playing off their €œdiscreetly delivered€ mantra, each shipment comes to you in a low-key manila envelope and promises a duo of super soft handmade thongs and boyshorts (or a combo of both) for just $200 per year. So if you’ve gotten your knickers in a bunch over something lately, not to worry: You can look forward to two pairs coming in the mail to replace them!

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Save Steal Splurge: the Body Chain

The body chain gets a bad rap. Because yes, they do appear in plenty of rap videos, but there is a way to incorporate the edgy accessory into your rotation without looking like an extra in a Ludacris video. Instead of going big or focusing on the belly chain, we’re pulling a page out of festival dressing and choosing delicate chains that drape and dip in all the right places. Try these with your favorite tank or tee and definitely with your new go-to maxi this season for a glimmering, glistening addition that works for day and night alike.

Save: Topshop Layered Body Chain ($35)

Steal: Vince Camuto Convertible Body Chain Necklace ($69.99)

Splurge: Gorjana Bali Body Chain ($90)