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H&M Teams with Coachella for Festival-Ready Fashion

A look from the H&M Loves Coachella collection.

Coachella has become as much about the fashion as it is about the music. And while it’ll always be a concert — and an arts festival — there is plenty to see if you’re heading to the desert. The festival fashion phenomenon, which you can partly blame Kate Moss for and Hollywood’s PYTs perpetuating the look, has become a huge part of SoCal style. To make getting that coveted Coachella look easier, the Coachella Valley Music and Arts Festival has teamed with Swedish fast fashion label for the H&M Loves Coachella collection.

€œCoachella is one of the most anticipated music events in the country,” an H&M spokeswoman said. “And this collection gives fashion and music lovers the opportunity to be a part of it.”

The capsule collection, which includes options for both guys and girls, hits U.S. stores on March 19, well ahead of the April 10 to 12 and 17 to 19 dates for the festival. Guys will find shorts and graphic tees to keep them cool in the desert heat while gals will have plenty more to choose from.

The H&M Loves Coachella collection is decidedly boho, offering up rompers, lace-trimmed t-shirts, plenty of fringe and crocheted pieces that will look great while guests are waiting for the likes of Drake, Lykke Li and Florence and the Machine or just lounging at Parker or Viceroy Hotels, which play host to plenty of events during the festival.

The collab is a first for the Coachella Valley Music and Arts Festival, which has never teamed with any label for co-branded merchandise. The collection will also be sold at the H&M tent during the Coachella festival and naturally, there will be exclusives only on offer at the concert.

Tickets are long sold out, but H&M is offering up a way to win your way into the festival. While shoppers are browsing the H&M Loves Coachella collection, they can bring any unwanted clothing from their closets to to any H&M location. Not only will that simple act of charity earn them a 20% off voucher, but it will also include a chance to win a ticket to the festival. Charity, collaboration and a chance to win? Count us in.

For more information, visit www.hm.com.

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Cheat on Your Old Tie, And Like It!

The Tie Bar Madras Ties

Men are cheating a lot more these days — on their accessories, that is. More and more are straying from the straight and narrow and ditching their old-standbys in favor of something new: bolder textures, colors and materials.

This change comes as a new generation of gents are wearing ties because they want to, not because they have to. And  it’s anything but solid silks now. Instead, guys are choosing ties in cottons and wools as well as the more traditional silk. “The last couple years we’ve seen trends move towards seasonal fabrics,” said Greg Shugar, owner of The Tie Bar, a hugely popular e-commerce site for mens’ accessories. “There’s been a lot of movement in necktie design lately in terms of fabrication.”

Seasonal fabrics like bright madras plaids, deep chambrays and gingham are all making their way into neckties and catching the eye of the more sartorially minded. And 2010 saw a huge spike in sales for cotton ties at The Tie Bar. Wool ties, which have been available on the Tie Bar’s Web site since 2006, only began to be embraced a few years ago. “It’s a new way to change up your look when it comes to neckwear,” said Shugar, “We’ve even made ties out of denim.”

The Tie Bar Silk Knit Ties

Surprisingly, men have embraced the silk knit tie, which used to be strictly seasonal.

Today, it enjoys steady sales throughout the year, said Shugar. And it’s not strictly the long ties that men are showing off; bow ties are feeling the love, too, with velvet, madras and other cotton styles all tempting men to stray from the mundane.

“When there’s a down economy, designers are forced to be more creative to compel people to buy something really new,” said Shugar. And guys everywhere seem to be embracing the trend. First time at this? “Just jump right into it,” suggested Shugar. “But don’t wear a bold madras with a navy power suit. Try it with jeans or khakis. Wool is a bit more subtle. When you’re going to wear a wool tie it’s not a huge fashion risk for yourself.”

With denim, chambray and even seersucker being thrown into the necktie arena, is there anything the Tie Bar won’t do?  Corduroy. “We’ve tried three different weights and they never seem to tie well.” Ahh, perhaps, some things are just better kept in the pants.