Target and TOMS Team for a Charitable Holiday Collaboration
Posted on: August 14, 2016 /
A look from TOMS for Target.
TOMS devotees: listen up. This year, you’ll want to head to Target to do your holiday shopping. The TOMS for Target collection is bringing Toms charitable ethos to holiday hopping, so whether you’re buying for yourself or to give, TOMS for Target has the potential to provide more than 11 million meals, blankets and shoes to those in need.
Women’s t-shirts from TOMS for Target.
Were excited to partner with Target for the holidays and take TOMS One for One giving model further than ever before, Blake Mycoskie, TOMS Founder and Chief Shoe Giver said in a statement. Every purchase allows Targets guests to bring home a beautifully designed product and do good, providing nourishment, warmth and shoes to a person in need.
The TOMS for Target collection will encompass everything from apparel for men, women and children as well as the brand’s signature slip-on shoes, which will be available for the very first time at Target. The collection will also offer lifestyle items such as reusable water bottles, picture frames, mugs and more. The entire collection includes over 50 items and nothing will be priced over $50.
Boys and girls shoes from the TOMS for Target collection.
“Targets holiday partnership with TOMS is the perfect marriage of both brands core valuesgreat design thats accessible to everyone and a commitment to giving back, said Kathee Tesija, executive vice president and chief merchandising and supply chain officer at Target.
The collection will be available at every target location in America and Canada, another first for the company.
It will all arrive in-store and online November 16.
The TOMS for Target collection has the potential to provide more than 11 million meals, blankets and shoes to those in need. Following TOMS’ One for One model, every apparel, accessory and home good purchase will result in the donation of a blanket through the American Red Cross or Canadian Red Cross, or one week of meals through Feeding America or Food Banks Canada. And as for the shoes, for each pair of TOMS for Target shoes, a pair will go to a child in need.
Water bottles from the TOMS for Target collection.
Past holiday collections from Target have included collaborations with the CFDA and Neiman Marcus, which partnered the mass retailer up with designers such as Marchesa, Alice + Olivia, rag & bone, Thom Browne and more, which was available in 2012.
The TOMS for Target holiday collection will follow the highly anticipated Altuzarra for Target collection, which will be available online and in-stores September 14.
For a preview and behind-the-scenes peek at the collaboration, check out this video from TOMS and Target:
For more information, visit www.target.com or www.toms.com.