Heidi Klum Introduces Intimates Collection
Supermodel, mom and Emmy-award winning overachiever Heidi Klum is adding one more job to her resum©: lingerie designer. Klum has partnered with New Zealand-based Bendon, a world leader in lingerie and intimate apparel, as creative director for a line of intimate apparel for women and underwear for men that marks the model’s return to lingerie after a five year hiatus.
The Heidi Klum Intimates collection follows in the marabou-slippered footsteps of fellow model Elle Macpherson, who partnered with Benson for over 25 years. Klum’s debut collection is in stores now, and naturally, she stars in the campaign for the line, shot in Los Angeles by renowned photographer Rankin, who is also a Klum’s personal friend.
It was so exciting to shoot the first ever Heidi Klum Intimates campaign with Rankin, said Klum.
Heidi’s partnership with Bendon includes the Heidi Klum Intimates, which debuts with a collection inspired by France, including red lace pieces meant to evoke the Moulin Rouge, romantic combinations of pastels and bows that are reminiscent of the Proven§al countryside and glam black and gold options that reflect the high-watt decadence of St. Tropez, all ranging in price from $59 to $99.
There will also be the Heidi by Heidi Klum collection, priced between $25 and $39 which focuses more on everyday lingerie and underwear for women to be sold at JC Penny and HKMAN, a performance-driven line for guys that will launch in Australia.
Bendon CEO Justin Davis-Rice added, Heidi embodies the spirit of our Intimates brand smart, sexy, beautiful and fun and this shines through in the Heidi Klum Intimates campaign images. Were incredibly excited to have partnered with her.