Monday Muse: DvF’s 40th Anniversary Celebration Continues for Resort 2015
There’s no stopping Diane von Furstenberg. The fashion world can’t get enough of the designer’s goods and neither can shoppers, who are snatching up her brand’s signature wrap dress for work, play and everything between. DvF has been spending the last year celebrating 40 years of the wrap with a special commemorative runway show, an exhibit that showed right here in Los Angeles and a huge online campaign, but she’s extending the celebration right on to next year with her latest resort collection. The first under the artistic direction of Michael Herz, who curated the Journey of a Dress exhibit in L.A., the collection was a celebration of the brand’s past with a huge nod to the future. The Resort 2015 collection wasn’t just the debut of what will be in-store next fall, but also marked the very first time that anyone got a peek at DvF’s collab with Google Glass, DvF Made for Glass.
Previously, von Furstenberg sent models down the runway wearing Google Glass and even had her makeup artists, dressers and hair stylists backstage don the wearable tech, but DvF Made for Glass is the first time that Google has partnered with a fashion designer. With Sergey Brin sitting first row at her fashion shows, there’s no bigger endorsement a designer could ask for. And, if you think she’s just now jumping into the world of fashion technology, DvF is no stranger to tech, having embraced Google Glass for her own use around the studio.
The DvF Made for Glass collection, which is available starting today exclusively on Net-a-Porter, includes both prescription and sunglass options, which are the perfect addition to the DvF’s resort offerings, which incorporated the wrap silhouette in new ways. Herz didn’t stray from the classic DvF silhouette. Instead, he incorporated the wrap into outerwear, tops and more in addition to bringing back archival prints from the DvF oeuvre. There was a dress for every occasion and every location even, from floor-sweeping jersey for tropical vacations and heavy jersey knits for trips to Aspen or Gstaad. The collection even included a sweater bearing DvF’s own image, a tongue-in-cheek take on the statement sweatshirt that’s overtaken the fashion world these past few seasons. Other prints included an allover abstract flag print (a nod to the World Cup perhaps?) and plenty of great staples to take you wherever your resort travels might take you — even if that’s just to the office. Because if anyone can blend fashion and tech, it’s a label that perfectly balances working hard and playing hard. For more information or to order your own DvF Made for Glass frames, visit www.netaporter.com.
Images courtesy Net-a-Porter and Style